Informations générales

Entité de rattachement

Nous rejoindre, c'est intégrer une entreprise d'envergure mondiale. Mû par la recherche permanente de l'innovation et de l'excellence, pionnier et leader des technologies propres et de la mobilité durable, le Groupe entend rester à la pointe des grandes tendances qui font bouger le monde.

Fort de son efficience, de son agilité et de son esprit d'équipe, le Groupe fait preuve d'exigence et d'audace pour définir la mobilité de demain.

Pour réussir ces transformations, l'entreprise a besoin de tous les talents. Rejoignez-nous !

Chez Stellantis, nous évaluons les candidats selon leurs qualifications, leurs mérites et les besoins du métier. Nous accueillons les candidatures des personnes de tout genre, âge, ethnie, nationalité, religion, orientation sexuelle, et handicap. La diversité de nos équipes nous permettra de mieux appréhender l'évolution des besoins de nos clients et de notre environnement futur.  

Référence

2026-19116  

Description du poste

Description de la mission

Mission & Purpose
The Loyalty Manager is responsible for defining, governing, and deploying Stellantis' unified Loyalty framework across Enlarged Europe, ensuring consistent KPI measurement, scalable loyalty programs, and effective execution by NSCs.
The role acts as central orchestrator of Loyalty as a Tier‑1 business lever, translating EE strategy into market‑level execution, while safeguarding data integrity, governance, and performance tracking across brands and channels.
This role directly supports:
Loyalty KPI deployment (NCBS, End‑of‑Term, Sales on Customer)
Retention of the existing car parc
Cross‑functional loyalty activation across Sales, Aftersales, B2B, Finance, and Network
Key Responsibilities

1. Loyalty Strategy & Framework (EE Ownership)
Define and maintain the EE unified Loyalty framework across brands and channels (B2C, B2B, LCV, Leasing).
Translate EE loyalty ambition into clear strategic pillars, priorities, and success criteria
Ensure alignment between Loyalty strategy and Sales, Aftersales, Brand, B2B, and Financial objectives.

2. Governance & KPI Ownership
Own Loyalty‑related Tier‑1 KPIs at EE level:
Loyalty Rate (NCBS)
End‑of‑Term retention (SFS / Leasys)
Sales on Customer
Define KPI logic, scope, targets, and roll‑out principles in coordination with stakeholders.
Animate Loyalty governance forums (CFTs, steering committees, workstreams).
Provide management‑ready reporting to EE leadership and Steering Committees.

3. NSC Delegation & Market Enablement (G10)
Act as functional owner for Loyalty across G10 NSCs.
Define clear roles & responsibilities between EE and NSCs.
Provide NSCs with:
Frameworks & guidelines
KPI definitions and dashboards
Toolkits and best practices
Support NSCs in local implementation while ensuring EE consistency.
Challenge and support markets on performance, execution quality, and KPI results.
4. Program Design & Activation
Coordinate the design of loyalty programs and levers, including:
CRM contact plans
Dedicated offers and services
End‑of‑Term and replacement cycle activation
Dealer‑level loyalty and retention initiatives
Ensure programs are scalable, measurable, and legally compliant (GDPR).
Drive cross‑brand and cross‑channel fertilization where relevant
5. Data, Tools & ICT Coordination
Act as business owner for Loyalty‑related data and ICT needs.
Work with Digital / ICT teams to:
Define requirements
Support investment justifications
Ensure data quality, availability, and usability
Ensure Loyalty KPIs are trackable, reliable, and actionable across markets.
6. Change Management & Capability Building
Drive change management for Loyalty across EE and NSCs.
Contribute to:
Training materials
Process documentation
Best‑practice sharing across markets
Support dealer‑facing loyalty enablement in coordination with Network teams.

DESCRIPTION DU POSTE

Compétences comportementales

Competencies
Strong strategic & analytical mindset
Excellent stakeholder management and influence without hierarchy
Ability to translate complexity into clear, actionable frameworks
Solid understanding of customer data, KPIs, and business performance
High level of autonomy and ownership

Compétences Techniques

Languages
English: fluent
Additional European languages: strong asset
Experience
8–12+ years in Sales, Marketing, CRM, Aftersales, or Business Performance roles
Strong exposure to multi‑country, matrix organizations
Proven experience in program governance and KPI management